Alexander Britz (Microsoft Germany)

Responsible for Digital Business Transformation & Internet of Things

Alexander Britz is responsible for Digital Business Transformation and Internet of Things within Microsoft Germany, Prior to this role he was in charge of all Government related business in Germany and served as General Manager Europe of the Microsoft Health Solutions Group
Before joining Microsoft in August 2010 Britz held various management positions at Philips.
He was leading the commercial activities of Philips Healthcare’s MRI business in Europe, Middle East, Africa, Asia and Latin America, he also headed the company’s Healthcare IT division in Germany, Austria and Switzerland.
Next to his experience in Healthcare Alexander Britz was also active in other industries:
He was European Sales & Marketing Director for Philips Special Lighting and worked in Philips Semiconductors where he was responsible for marketing of identification and automotive products in Asia/Pacific.