MotionTag develops a platform for seamless pay-as-you-go ticketing. For the users, travelling from A-to-B has never been easier, as they only need a smartphone in their pocket. No more missing change to buy a ticket or thinking about fare zones. Travel first, get charged automatically the best price afterwards. We think the future of transportation lies in easy travelling, achieved by seamlessly combining different transport modes. Therefore, we are developing the technology that will allow the user to experience this new way of intermodal travelling. Moreover, this solution increases the competitiveness of the operator for the following reasons: First, it enhances the customer experience to a similar level offered by new services such as Uber. Second, our solution provides an efficient sales channel compared to traditional paper tickets, which overhead costs can count to 50% of their final price. Third, it generates insights about customer demand and service usage, thus enabling more effective operations. Ultimately, this approach leads to a more demand driven and user centric service and could offer personalized travel options while optimising capacity and driving revenue growth.