Zoaring currently works with some of the largest companies in Norway with regards to simplifying information and helping companies communicating both internally and externally via their video scribe format. Today the company has around $ 1Mn in revenue, growing rapidly and is cash flow positive. While working with many of their clients Zoaring discovered that there was a significant underserving of software that tracks change and helps managers implement, track and verify lasting change of behaviour at the customer interaction level in their businesses. Since this is one of the most important metrics of a business adapting to a changing market Simen and Henrik from Zoaring created the application Zelo. Zelo simplifies the way managers interact with their co-workers and employees by using machine learning and best practice change processes to enhance the impact and reduce the time managers use on change administration. We want them to spend the most time on what they do best: Lead and inspire.